Morinosuke Kawaguchi Videos

Technology consultant Morinosuke Kawaguchi explains why the manner mode clicking pen is a uniquely Japanese product. en.oreilly.com www.tokyomango.com
Views: 3886
14 ratings
Time: 03:07 More in Science & Technology

Published on Wednesday 8th of February 2012 05:23:58 PM Read more...

Technology Consultant, Subculture-driven Innovations Expert Morinosuke Kawaguchi loves geeks. Whats more, he fashions solid notions for tweaking technology and other products from his close observations of Japans vast, inventive otaku (geek) subculture. His approach to geekdom and monozukuri—the creative process—and how they present a competitive advantage in R&D has made him an icon in Japan. Hes renowned as a strategy expert in the management of technology, intellectual property and technology combined with innovation in telecommunications, electronics, cars and other businesses. Morinosuke, who currently works as a Japanese technology consultant at Arthur D. Little Japan, also lectures in the postgraduate program at the Tokyo Institute of Technology. His recent book Otakude onnanoko na kuni no monozukuri (Neon Genesis of Geeky-Girly Japanese Engineering) explores the cool and wild territory where subculture can teach technology how to create innovative products with a competitive edge. About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual ...
From: TEDxTalks
Views: 10935
23 ratings
Time: 10:02 More in Science & Technology

Published on Wednesday 8th of February 2012 05:23:58 PM Read more...

Filmed during the lunchbreak at TEDxTokyo 2010 Interviewer: Cindy Mullins See the TEDtalk at: www.youtube.com For more information on Morinosuke Kawaguchi see: tedxtokyo.com
From: tedxtokyo
Views: 427
3 ratings
Time: 02:36 More in Nonprofits & Activism

Published on Wednesday 8th of February 2012 05:23:58 PM Read more...

Innovation strategist and subculturist Morinosuke Kawaguchi shares his vision for the future of product planning & design, as introduced in his bestselling book ["Sekai ga zessan suru Made by Japan"] ( The World Acclaimed "Made by Japan") Kawaguchi supplies a roadmap for the future of technology and design--applicable anywhere in the world--that leverages the power of subcultures.
Views: 780
3 ratings
Time: 12:00 More in Science & Technology

Published on Wednesday 8th of February 2012 05:23:58 PM Read more...

Technology consultant Morinosuke Kawaguchi talks about the soft power of design in consumer products -- this time Puti Puti bubble wrap.
From: tokyopix
Views: 477
2 ratings
Time: 06:12 More in Science & Technology

Published on Wednesday 8th of February 2012 05:23:58 PM Read more...

Consumers never losing interest in your product - that is every designer's dream. Today, Morinosuke Kawaguchi talks about a series of toys that already leverage the concept of infinite interest. Kawaguchi strongly advises to implement the very concepts the toy industry makes use of every days for big brand products aimed at adults. Because every product should have a special, fun feeling to them, no matter how old the customer About this channel: Morinosuke Kawaguchi is one of Japan's top technology consultants. On youTube he shares his ideas about aspects of unique (Japanese) product design with the English-speaking world. He is famous in Japan for writing books and articles about how to leverage Japanese subculture for top tier product development and innovation.
Views: 2393
19 ratings
Time: 06:38 More in Science & Technology

Published on Wednesday 8th of February 2012 05:23:58 PM Read more...

When you manage to have a deeper perception of things surrounding you, you can even create a popular sport with nothing than...a pen. Today, Kawaguchi talks about how a pen came to be more than a pen: a very sophisticated product aimed at winning competitions (and that still keeps its basic writing function, mind you), and why pen spinning is a subconscious peacock-spreads-its-tail-feathers. About this channel: Morinosuke Kawaguchi is one of Japan's top technology consultants. On youTube he shares his ideas about aspects of unique (Japanese) product design with the English-speaking world. He is famous in Japan for writing books and articles about how to leverage Japanese subculture for top tier product development and innovation.
Views: 2354
15 ratings
Time: 06:04 More in Science & Technology

Published on Wednesday 8th of February 2012 05:23:58 PM Read more...

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