Selling Blue Elephants
Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them is a book written by [http://www.sellingblueelephants.com/About_us.html Howard Moskowitz] and [http://www.alexgofman.com Alex Gofman] (Publisher: Wharton School Publishing 2007).
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Selling Blue Elephants Best Sellers
Selling Blue Elephants: How to make great products that people want BEFORE they even know they want them . (Hardcover) newly tagged "selling blue elephants"
By Howard R. Moskowitz
Buy new: $20.95
63 used and new from $2.71
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First tagged "selling blue elephants" by R. C. Schmults "rob0"
Customer tags: market research(5), marketing(3), investing(2), buzz(2), operations research(2), testing, selling blue elephants, rde, consumer behavior, marke research, business, metaphor
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